Pop quiz! Ready?
Question: Who is your best customer? That ideal person that you’re trying to target with your B2B social media marketing?
When you stop to think about it, you probably have a pretty good idea of who those people are. Their age, values, habits. The ways they’re likely to receive and process information.
But how often do you think about it? It’s so easy to temporarily lose sight of the real people you’re trying to target with your social presence. In an effort to optimize your social strategy, it can become an overly scientific process of trying to reach some unattainable, amorphous group called “prospective customers.” It’s easy to forget that you’re trying to reach real people with real personalities and senses of humor.
That’s why it’s crucial, especially in social media, to think through your buyer persona – the picture of the person you’re trying to target. Once you understand more about the people you’re trying to market to, you can shift your tone and reach that group more effectively.
How can you use this information? Here are just a few ways to put that persona insight to work in your marketing strategy: