Over the past couple of years, the reported popularity of video has been on the rise. As part of our never ending experiment to determine the value of different types of content, we’ve decided to start making our own little web series.
In the series we’ll be talking about the news that affects our customers and the impact that news could have for marketers.
We’ll also ask a random quiz question and give away prizes. Which totally isn’t a bribe in any way.
So without further ado, here’s the show:
Every week we ask a pretty off-topic quiz question. The first correct answer will get a box of Argyle goods. Yes, that includes Argyle socks.
Q: This week on the set of Brad Pitt’s new movie, a stuntman had an unfortunate accident, what was it?
1. Google announces new marketing plan with Shared endorsements. Blog-o-sphere creates fake controversy.
2. Twitter has two announcements for brands
First, you can receive direct message from any user following your account. The idea is to give brands a way for customers to contact them, but it seems to just make spamming easier.
Second, you can schedule tweets directly from twitter – this isn’t super useful and Facebook has had the option for nearly a year at this point. What’s interesting is you can schedule promoted posts. And by ‘interesting’ I mean novel. We’ll have to see if it’s useful.
3. Shareaholic If you combine the referral traffic from Twitter, LinkedIn, and Reddit, it wouldn’t equal the traffic from Pinterest. If you combined Twitter, LinkedIn, Reddit and Pinterest, it wouldn’t equal the referral traffic from Facebook.
4. Nielsen announces Twitter TV ratings, which rank shows by the twitter activity they generate instead of actual viewership. Breaking Bad was number one despite not being in the top 10 most watched. general response is “oh. Neat.”
5. Facebook announces interest based ads. You put a tracking code on your site and you can target people with that cookie through ads on Facebook. I like this idea, it’s a very refined form of targeted advertising.
If there’s something you’d like us to talk about, or a new social tactic you would like to see explained, let us know in the comments.
Let us know what you think and we’ll see you next week.