August 22, 2013

Fail harder – The counter culture to ‘everyone’s a winner’.

Argyle is agile. Because of this, we have a lot of agile friends and one thing I’ve noticed about the agile community is the acceptance of failure culture. Failure culture seeks to break the taboos associated with failure and repackages the efforts that don’t quite land as learning moments and …

August 20, 2013

All your Facebook post needs is a little Bump

TL;DR Facebook surfaces posts that are heavily engaged with more often, meaning a smart social marketer will focus on good conversation over generic broadcasts. BUMP. For anyone who’s been on the internet long enough, or who has dug deep enough, the word BUMP paints a clear picture  a three month old …

July 10, 2013

Not Just for Cupcake Photos: Real Companies Use Pinterest Correctly

Building your company’s Facebook page was quite the conquest, and your Twitter following continues to successfully grow. All that hard work is finally paying off. Good thing you already made the decision to pass on Pinterest, right? Well, maybe you shouldn’t dismiss it just yet. The photo-sharing community isn’t just …

June 20, 2013

Google Plus is the next Yellow Pages not Facebook.

Google plus was announced at the height of the social media fever pitch, a year before the Facebook IPO tanked and a year after the Arab Spring showed the power of a connected population. There was nothing but potential in the world of social but, it seemed, Google wasn’t going …

June 18, 2013

Reading These Creative Writing Tips Made Me Become a Better Writer

The mythic San Francisco Beatnik writer Jack Kerouac once wrote, “something that you feel will find its own form.” For a creative writer, your style or voice can take years of your life to develop, but with some hard work and some serious dedication you can bring your unique voice …

June 13, 2013

5 Social Media Marketing Best Practices for Newbie Entrepreneurs

This is a guest post by Brian Spero, a social media strategist and contributing member of the site Money Crashers. He writes about business, marketing, technology, and finances. Interested in getting your message in front of a new audience? Try contributing to the Argyle Blog! Contact for more information. …

Not just peas in a pod
June 12, 2013

We Are Not All The Same

There seems to be a tendency, or perhaps even ethos, among social media folks to treat everyone equally. We’re all people, on equal footing, and everyone deserves to be treated well. But they’re wrong – We ARE NOT the same. Now, I don’t take exception to the idea that everyone …

June 10, 2013

Consumers aren’t just accepting automation, they’re seeking it.

You’re having a hectic day, demands at work piling up and you’re supposed to be making dinner tonight but when you swing by the grocery store every single lane is packed with people and it dosen’t look like you’ll be getting out any time soon. That’s when you spot the …

May 27, 2013

Teens Made Facebook Popular, Will They Kill It As Well?

Facebook’s been dying since the day it was born. Well, it has been if you listen to the detractors — every home screen update, privacy change, marketing push, and revenue model has heralded the end-times for the big blue beast. So far, all of those predictions have been wrong, but a new …

May 24, 2013

4 ways to spin a spellbinding story on social.

Users crave safe haven… Sites like Medium, Narratively, and New York Times’s adventures in focused story-telling like Snow Fall, the Avalanche at Tunnel Creek deliver a new perspective on the art of story-telling in the medium of the web browser. Beyond being immersive and beautiful, the initial success of these story-telling …