October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

July 30, 2012

Argylers: Your Most Valuable Least Visible Metric

Uh-oh. A red chart. I hate seeing red charts. Why can’t my dashboard always be green? Turns out, this red chart isn’t that bad. We’ve been changing up our social strategy here at Argyle by publishing higher quality and lower quantity to social. The first of the bottom numbers says …