October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

July 31, 2012

The Four Fundamental Metrics that Matter Most in Social Media

This post was written by seasoned social media manager Kyle Del Bonis to kick off the Argyle Best Practices Series. Get more social insights by following Kyle on twitter @KyleDelBonis and Facebook at /kdelbonis. Measure or Move On “You can’t manage what you don’t measure” — Peter Drucker If you’re only …

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July 24, 2012

Thoughts On Altimeter’s Social Media ROI Cookbook

Susan Etlinger and Andrew Jones from Altimeter Group published a thoughtful research piece on how brands measure the revenue impact of social media. I’ve embedded the full report below. Obviously this topic is near and dear to our hearts at Argyle – plus I did a call with Susan as …