Here's a sample of the new Cards.
May 22, 2013

What Twitter Lead Gen Cards Mean for You

Today Twitter launched Lead Generation Cards — a feature that allows you to embed simple signup forms into your tweets. Twitter Cards were launched last summer as a way for users to have a richer, more immersive experience on twitter, Lead Gen Cards are simply a (welcomed) extension to that service. The …

October 31, 2012

Are B2B marketers using the right social channels?

Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an ever-growing part in how they choose to purchase one product over another. But do B2B marketers …

October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 23, 2012

B2B Social Media Marketers: Your New Job Description

Last week Garrett talked about the one, undeniable truth of B2B social media is truly that you have to leverage the individual relationships from your one to one marketing move leads down the sales pipeline. Meaning, it’s all about cultivating not just an online community of a high quantity of …

October 18, 2012

The One, Undeniable Truth of B2B Social Media is…

…B2B social media is one-to-one marketing. That’s the truth, B2B marketing is all about making and leveraging your connections, and B2B social media is absolutely no different. Here’s 4 tips on being a better one-to-one marketer Be the switchboard operator. Social media is all about being starting meaningful conversations with people. …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …