November 12, 2012

Keep your buyer persona in mind with B2B social media marketing!

Pop quiz! Ready? Question: Who is your best customer?  That ideal person that you’re trying to target with your B2B social media marketing? When you stop to think about it, you probably have a pretty good idea of who those people are. Their age, values, habits. The ways they’re likely …

October 31, 2012

Are B2B marketers using the right social channels?

Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an ever-growing part in how they choose to purchase one product over another. But do B2B marketers …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …