My Screen at a Glance
May 14, 2013

Practical Social Media Monitoring [Best Practice]

After reading some recent info on how other people monitor social media I figured I’d give a quick overview on the best practices I employ when keeping tabs on our social media. This is a bit of a mix of best practice and practical advice. I don’t have much time …

October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …

September 25, 2012

Grammar, Spelling and Twitter (Oh My!)

When I was in the School of Journalism and Mass Communication at UNC Chapel Hill, spelling and grammar played such an important role in everything we wrote and published, that in many classes, turning in a single error resulted in no credit whatsoever. Now, as someone who scours social media …

July 31, 2012

The Four Fundamental Metrics that Matter Most in Social Media

This post was written by seasoned social media manager Kyle Del Bonis to kick off the Argyle Best Practices Series. Get more social insights by following Kyle on twitter @KyleDelBonis and Facebook at /kdelbonis. Measure or Move On “You can’t manage what you don’t measure” — Peter Drucker If you’re only …

July 30, 2012

Argylers: Your Most Valuable Least Visible Metric

Uh-oh. A red chart. I hate seeing red charts. Why can’t my dashboard always be green? Turns out, this red chart isn’t that bad. We’ve been changing up our social strategy here at Argyle by publishing higher quality and lower quantity to social. The first of the bottom numbers says …

July 26, 2012

Why every social media manager should shut up about age

First there was this article. In which an under 25 social media manager explained that every social media manager should be under the age of 25. She sang the praises of digital natives, explaining they were the only ones who could navigate the digital jungle that is social media. This, of course, was …

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July 24, 2012

Thoughts On Altimeter’s Social Media ROI Cookbook

Susan Etlinger and Andrew Jones from Altimeter Group published a thoughtful research piece on how brands measure the revenue impact of social media. I’ve embedded the full report below. Obviously this topic is near and dear to our hearts at Argyle – plus I did a call with Susan as …