October 18, 2012

The One, Undeniable Truth of B2B Social Media is…

…B2B social media is one-to-one marketing. That’s the truth, B2B marketing is all about making and leveraging your connections, and B2B social media is absolutely no different. Here’s 4 tips on being a better one-to-one marketer Be the switchboard operator. Social media is all about being starting meaningful conversations with people. …

September 27, 2012

Automation is Not Permission to be Lazy

Automation tools make people’s lives easier, simpler, and faster. Lazier is not on the list, but it’s starting to creep its way in. Last night around 11pm EDT, after working hours for most everyone in the US, I noticed more than one client spitting out a steady stream of links …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

September 17, 2012

Everything That’s Wrong In Social Media

Community management is tough. We have to lurk on the outskirts of existing communities learning vernaculars, rituals, relations, and nuances. We have to turn what we observed into real and practical actions and feed those actions right back into the community we took them from. We sometimes have to endure harsh words …

September 11, 2012

When is it Time to Switch from Free to Paid Social Media Management Tools?

Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are business users who are considering upgrading from one, or a hodgepodge …

September 5, 2012

The 5 Types of Social Media Strategies

Here’s a wonderful comic by Tom Fishburne, the Marketoonist. I personally am guilty of practicing the first four strategies in search of a quick return. It’s not my fault, I was young and dumb and thought all that mattered was improving my numbers. And each strategy did just that, I …

August 24, 2012

Mr. Button’s Guide to Community Manager Etiquette

Etiquette presents a confusing notion.  What constitutes “polite conversation” for Lemmy Kilmister is not quite the same as that for Prudence. With this in mind, we humbly present for your consideration Etiquette Guidelines for Community Managers: The Double Post:  posting the same or similar content twice (or more) in quick …

July 27, 2012

What do Batman and a social media marketer have in common?

Between Batman and Social Media Managers, there is one very important overlap: Intent. Batman’s story shows not just anyone with infinite resources, shovels of money, fantastical devices and Alfred can take on the responsibilities of a superhero. It’s great that in each Batman film Bruce Wayne’s goodness is tested and when …

July 26, 2012

Why every social media manager should shut up about age

First there was this article. In which an under 25 social media manager explained that every social media manager should be under the age of 25. She sang the praises of digital natives, explaining they were the only ones who could navigate the digital jungle that is social media. This, of course, was …

July 19, 2012

2012: End of the Mayan Calendar / Start of the Argyle Calendar

Turns out the ancient Mayan Long Form calendar was the world’s first Content Calendar, and 2012 is just when they ran out of posting ideas. But don’t worry! Argyle’s new content calendar easily displays all content — past, present and future — for all your properties. It’s live in your …