September 13, 2012

You asked. We delivered!

Listen up, Argylers! And get excited. We are pumped to release not one, not two, but three new features in Argyle Social! And they just happen to be three of the features we’ve been asked for the most. Without further ado… 1. Post photos to Twitter.  Until now, you’ve been …

September 7, 2012

How will the Twitter API changes impact SMM developers?

There has been quite a bit of discussion over the past several regarding Twitter’s recent API announcements, so I thought I would chime in with some quick thoughts on how the changes affect Argyle and other SMMs. I shared some of these thoughts in a recent episode of the Social …

September 6, 2012

Simple Concepts: Earned Media

I found this after a google image search, if you have the source please let me know. So, we’re going to focus on the right side of this graph. The first step in your earned media strategy is to listen, an action broken down into three stages: monitor, analyze, target. …

July 30, 2012

Argylers: Your Most Valuable Least Visible Metric

Uh-oh. A red chart. I hate seeing red charts. Why can’t my dashboard always be green? Turns out, this red chart isn’t that bad. We’ve been changing up our social strategy here at Argyle by publishing higher quality and lower quantity to social. The first of the bottom numbers says …