October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …

September 12, 2012

Raising an eyebrow at social influence scores

“How do I know if my social media strategy is working?” As an Account Manager at Argyle, I hear this question from the customers I work all the time. And it’s an good one. Many of those marketers reasonably assume a good route to understanding this question is to see …

July 26, 2012

Why every social media manager should shut up about age

First there was this article. In which an under 25 social media manager explained that every social media manager should be under the age of 25. She sang the praises of digital natives, explaining they were the only ones who could navigate the digital jungle that is social media. This, of course, was …