October 23, 2012

B2B Social Media Marketers: Your New Job Description

Last week Garrett talked about the one, undeniable truth of B2B social media is truly that you have to leverage the individual relationships from your one to one marketing move leads down the sales pipeline. Meaning, it’s all about cultivating not just an online community of a high quantity of …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

August 24, 2012

Mr. Button’s Guide to Community Manager Etiquette

Etiquette presents a confusing notion.  What constitutes “polite conversation” for Lemmy Kilmister is not quite the same as that for Prudence. With this in mind, we humbly present for your consideration Etiquette Guidelines for Community Managers: The Double Post:  posting the same or similar content twice (or more) in quick …