October 31, 2012

Are B2B marketers using the right social channels?

Last week we talked about a recent survey of B2B customers that showed just how prominent social media is becoming in the B2B sales process. Buyers were clear that social media is playing an ever-growing part in how they choose to purchase one product over another. But do B2B marketers …

October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 18, 2012

The One, Undeniable Truth of B2B Social Media is…

…B2B social media is one-to-one marketing. That’s the truth, B2B marketing is all about making and leveraging your connections, and B2B social media is absolutely no different. Here’s 4 tips on being a better one-to-one marketer Be the switchboard operator. Social media is all about being starting meaningful conversations with people. …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

September 26, 2012

Customer service on social media: the rules still apply!

Everyone who has worked in customer service knows it’s not always the easiest job. And thanks to social media, things aren’t getting easier. A single unhappy customer has the potential to make or break your customer service reputation. Just ask Publix, the grocery store that recently received major social media …

September 12, 2012

Raising an eyebrow at social influence scores

“How do I know if my social media strategy is working?” As an Account Manager at Argyle, I hear this question from the customers I work all the time. And it’s an good one. Many of those marketers reasonably assume a good route to understanding this question is to see …

September 5, 2012

The 5 Types of Social Media Strategies

Here’s a wonderful comic by Tom Fishburne, the Marketoonist. I personally am guilty of practicing the first four strategies in search of a quick return. It’s not my fault, I was young and dumb and thought all that mattered was improving my numbers. And each strategy did just that, I …

August 24, 2012

Mr. Button’s Guide to Community Manager Etiquette

Etiquette presents a confusing notion.  What constitutes “polite conversation” for Lemmy Kilmister is not quite the same as that for Prudence. With this in mind, we humbly present for your consideration Etiquette Guidelines for Community Managers: The Double Post:  posting the same or similar content twice (or more) in quick …

July 31, 2012

The Four Fundamental Metrics that Matter Most in Social Media

This post was written by seasoned social media manager Kyle Del Bonis to kick off the Argyle Best Practices Series. Get more social insights by following Kyle on twitter @KyleDelBonis and Facebook at /kdelbonis. Measure or Move On “You can’t manage what you don’t measure” — Peter Drucker If you’re only …

July 27, 2012

What do Batman and a social media marketer have in common?

Between Batman and Social Media Managers, there is one very important overlap: Intent. Batman’s story shows not just anyone with infinite resources, shovels of money, fantastical devices and Alfred can take on the responsibilities of a superhero. It’s great that in each Batman film Bruce Wayne’s goodness is tested and when …