October 18, 2012

The One, Undeniable Truth of B2B Social Media is…

…B2B social media is one-to-one marketing. That’s the truth, B2B marketing is all about making and leveraging your connections, and B2B social media is absolutely no different. Here’s 4 tips on being a better one-to-one marketer Be the switchboard operator. Social media is all about being starting meaningful conversations with people. …

October 16, 2012

The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love

Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in the marketing industry sit with eyes glued to their computers all day, meaning that people are searching for and …

September 27, 2012

Automation is Not Permission to be Lazy

Automation tools make people’s lives easier, simpler, and faster. Lazier is not on the list, but it’s starting to creep its way in. Last night around 11pm EDT, after working hours for most everyone in the US, I noticed more than one client spitting out a steady stream of links …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

September 11, 2012

When is it Time to Switch from Free to Paid Social Media Management Tools?

Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are business users who are considering upgrading from one, or a hodgepodge …

September 5, 2012

The 5 Types of Social Media Strategies

Here’s a wonderful comic by Tom Fishburne, the Marketoonist. I personally am guilty of practicing the first four strategies in search of a quick return. It’s not my fault, I was young and dumb and thought all that mattered was improving my numbers. And each strategy did just that, I …