November 12, 2012

Keep your buyer persona in mind with B2B social media marketing!

Pop quiz! Ready? Question: Who is your best customer?  That ideal person that you’re trying to target with your B2B social media marketing? When you stop to think about it, you probably have a pretty good idea of who those people are. Their age, values, habits. The ways they’re likely …

October 30, 2012

Age, Gender and Social Media Strategy: Audience Analytics for B2B

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? If you had this kind of information, how would it change your content strategy, specifically if you’re a 1:1 marketer for a B2B? Pingdom’s 2012 Social network demographics …

October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …

September 25, 2012

Grammar, Spelling and Twitter (Oh My!)

When I was in the School of Journalism and Mass Communication at UNC Chapel Hill, spelling and grammar played such an important role in everything we wrote and published, that in many classes, turning in a single error resulted in no credit whatsoever. Now, as someone who scours social media …

September 24, 2012

The Analyst and the Community Manager: A Fable

An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I have only one,” said the Community Manager. “But I can generally manage with that.” Just …

September 18, 2012

Twitter announces profile header photos

Twitter announced this morning changes to user profiles, placing a higher emphasis on photos and visual branding. How would we describe them? Well…basically…they’re Facebook profile pictures. But for Twitter. Snarkiness aside, what does that mean exactly? Well, your new header photo will be wide (2:1 aspect ratio), and synced across web and mobile …

September 11, 2012

When is it Time to Switch from Free to Paid Social Media Management Tools?

Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are business users who are considering upgrading from one, or a hodgepodge …