October 9, 2012

3 things B2B Social Media Marketers should learn from the Presidential #Debate

The first presidential debate flooded Twitter in a way never before experienced in America, changing not only the post-debate conversations, but the way we experience the debate itself in real-time. The aftershocks of the debate, with sound bites, new reports, and the all important fact-checking dominated the Twitterverse for hours …

October 2, 2012

Be Funny or Die. I’m Looking at You, B2B Marketers.

In this Mens Health survey of more than 1,000 women, you know what the #1 Most Desirable Personality Trait was they wanted in a mate? Sense of Humor. So, if most of us are out there looking for a life partner who can make us laugh, why do B2B businesses, who too are …

July 13, 2012

Fighting the Blogger’s Biggest Foe: Writer’s Block

Hi. My name is Garrett, and I have writer’s block. As a guy whose paycheck (partially) comes from writing, this is kind of scary. I’ve been writing, researching, and talking about marketing so heavily that my brain is just fried on the subject. Knowing this, here are some exercises I’ll be doing …

July 12, 2012

How To Be a Google Reader Super User

I’ve been using Google Reader as a personal procrastination tool for years now, so when the task came up to curate massive amounts of content, I figured GA would be the way to go about it. My google reader was at first a poorly organized collection of random feeds, so …