A marketer can influence the conversion path for prospects through social media channels. When you synchronize followers, mentions, and audience segments with Marketo data, you can capture insights that accelerate conversions by creating campaigns that reflect individual buying patterns.
Lead scoring is a fundamental building block of Marketo, and scoring shouldn't begin and end at website behavior and email marketing responsiveness. Argyle delivers up-to-date social media engagement metrics to Marketo. These metrics and interactions add high value insights to your sales and marketing organization and can be utilized to automatically score prospects and accurately reflect their brand engagement.
From high-level data (gender, state, city, age) to individual-level data (each individual social connection), Argyle provides detailed prospect data for targeted campaigns and relevant conversations that with your audience.