Now for the first time, marketers will have access to a live stream of real-time social and email marketing behaviours — to easily understand and instantly integrate into highly relevant individualized campaigns. View Press Release →
Lead scoring is a fundamental building block of Silverpop, and scoring shouldn't begin and end at website behavior and email marketing responsiveness. Argyle delivers up-to-date social media engagement metrics to Silverpop. These metrics and interactions add high value insights to your sales and marketing organization and can be utilized to automatically score prospects and accurately reflect their brand engagement.
From high-level data (gender, state, city, age) to individual-level data (each individual social connection), Argyle provides detailed prospect data for targeted campaigns and relevant conversations that with your audience.