Integrate social media into your sales & marketing, product, and customer service teams.
Social isn't something you do, it's something you are. No one knows that better than Maria Ogneva
, Head of Community at Yammer, and Justin Levy
, Head of Social Media at Citrix. By integrating social deeply into their businesses, they have been able to:
- Improve service quality and reduce cost of service
- Drive leads and sales via social and
- Build better products as a result of customer feedback gathered from social media
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